This product pricing calculator estimates a selling price that can cover unit costs, marketplace and payment fees while preserving your target net contribution margin.
How it works
Add all per-unit costs first. The calculator then solves for the selling price required after percentage-based fees so the remaining profit equals your chosen margin of the selling price.
The formula
Base variable cost includes product, shipping, packaging, other variable costs and fixed order fees. Percentage fees are assumed to be charged on the selling price.
Worked example
With product cost 50, shipping 10, packaging 3, other costs 2, fixed fee 1, total percentage fees 7.5% and a 25% target margin, the recommended price is about 97.78 and target profit is about 24.44 per unit.
Taxes, discounts, returns and channel-specific rules are not automatically included. Add applicable costs or use the dedicated profitability calculators when needed.
Frequently asked questions
What is the difference between margin and markup?
Margin is profit as a percentage of selling price. Markup is profit as a percentage of the underlying cost base.
Why is the recommended price higher when fees increase?
Because percentage fees consume part of every sale, the selling price must rise to preserve the same target net margin.